Text that reads 'into it' with a yellow bar replacing the letter 'o' on a red background.

future of music discovery

Revolutionise music discovery and reinvent the advertising landscape by reshaping viewers’ perceptions and uses of ads

Geometric design featuring a triangle with an inscribed circle and a pentagon, surrounded by three small circles connected by lines.

CHALLENGE

Disrupt the online advertising ecosystem

Prototyped and Developed by HACKMASTERS

A man with glasses and a beard is standing on a stage, holding a microphone, giving a presentation. Behind him, a screen displays the title 'Hackmasters' and logos for 'Future of Music,' 'Future of Fashion,' and 'Future of Advertising'.

DISRUPTING ONLINE ADVERTISING

DISRUPTING ONLINE ADVERTISING

Screenshot of The New York Times website with a news article about Hurricane Laura approaching land, showing a satellite image of the hurricane. Also, a red overlay ad on the right side displays categories like into, books, art, fashion, music, with profile and settings options.

OUR APPROACH

DISCOVERY | FEASIBILITY | CONCEPT DEVELOPMENT

PROTOTYPING | USER RESEARCH | ENGINEERING

VENTURE BUILDING | PARTNERING SUPPORT

Screenshot of a Music Week online article about EMI, Columbia, Domino, Koko, and others signing up for In-to-it, a targeted advertising technology. The page shows the article headline, a logo of the company 'into it' with a yellow highlight on the letter 't', and a sidebar with job listings.
Text-based graphic with the words 'into' and 'it' on a red background, highlighting the letter 'o' in 'into' and a yellow rectangle between 'in' and 'it'.

“Into-it is a game-changer for the music industry because it gives us access to a data set powered by user intention, helping us build direct relationships with fans.”

NIGEL ADAMS - FOUNDER, FULL-TIME HOBBY

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