EY logo with a yellow light beam above the letters 'EY' on a black background.

FUTURE OF
CONSUMER PRODUCTS & RETAIL industries

Icon of a person with a plus sign, representing adding a user or contact.

Chicago

A black and white illustration of a woman with glasses and a ponytail, holding a cup in front of her face.

New York

An illustration of a face with a bowler hat, glasses, and a mustache, smiling.

Shanghai

A person doing a backbend yoga pose on a mat in front of a window with a desert scene outside.

London

Several people standing in a line at an indoor mail collection or distribution point. The focus is on a woman with long brown hair and glasses, wearing a white shirt, as she places a piece of paper with writing on it into a gray mailbox slot. Other individuals around her are slightly out of focus, holding papers or pens.

CHALLENGE

shaping business futures

A woman in a blazer and beige pants is giving a presentation in a conference room, standing in front of a large screen displaying the EY logo and the slogan 'Building a better working world'.
A man with curly hair and a striped shirt smiling and talking at a meeting, wearing a yellow lanyard, with a window and cityscape in the background.
A woman with dark hair wearing a floral blouse holding a microphone and speaking in front of a white brick wall and a blank screen.

Over the course of 2024, HACKMASTERS worked with EY Global Partners and insight teams on exploring the future of the retail and consumer products industries.

Group of three people standing in front of glass door in office, engaging in discussion, with pink and yellow sticky notes on the glass and holding a presentation poster.
Hackmasters Future Lab logo with interconnected lines and circles design on a black background.
Logo for Transnational Scenario with interconnected nodes forming a stylized network on a black background.
A letterpress printing press with a white sheet of paper on the printing bed.
Logo with the text '100% INFUSED' in bold, orange letters.
Logo for the Xbox Game Pass service featuring the word 'Game' in orange-brown text with black highlighting and 'Pass' in white text on a black background.
Text that reads 'Look Better Feel Better'
Close-up of the logo for
Logos of AT&T and Cricket Wireless.
Logo for Opportunity Spaces with a connected line network graphic.

9

For re-imagining the retail and consumer products sectors across multiple regions in APAC, North America and Europe.

Logo with connected nodes forming a network on the left and the words "Innovative Propositions" on the right.

6

That are future set with a backlog of hundreds of new future concepts imagined and conceived.

Graphic design with the words "Thought," "Leadership," and "Network" connected by lines and circles, background in black and lines in orange, with the title "Hackmasters" at the top.
Black background with white text that reads "International Masters" and a white globe icon with interconnected nodes and arrows.

Our MASTERS have become an ongoing thought leadership network to support points of view and real world development of the innovation propositions and concepts.

Group photo of 17 people posing together indoors, some with lanyards and badges, in front of a screen displaying the partially visible text 'HACK MASTER'.
London Masters logo with a black background, white text, and a line drawing of Big Ben and the London Eye connected by circuit lines.
Group of diverse adults standing together in front of a digital screen with 'American Masters' logo during a conference or workshop.
Black background with white outline of the Statue of Liberty inside a circle, connected by lines to small circles, forming a network. Text reads "American Masters".
A group of diverse people sitting around a conference table engaged in discussion, in a modern meeting room with glass walls and a large screen. There are cups, notebooks, and food on the table.
Black background with the words 'SHANGHAI MASTERS' in white, with a line connecting to a white circle containing a line drawing of the Shanghai Tower in the Shanghai skyline.

Some of the innovative propositions produced by this hack

commonground

vytal

wardrob

rosie

SkinSense

lovelocal

Yellow box with black text that says "SMART"

Consumer Product Insights

A woman with short gray hair and glasses, wearing a black and white patterned vest, speaking and gesturing with her hands inside a room with a bookshelf and large window in the background.

In collaboration with GERALDINE WHARRY, one of the FASHION MASTERS, we shared ‘Shaping Business Futures’ insights in various international publications.

"Diversification of raw materials is the key. Instead of relying on limited natural resources and synthetic fibres that have a negative impact on the environment, we need to move towards more sustainable materials. To deal with increasingly complex sourcing, consistent end-to-end transparency from start to finish is important. Also, consumers' attention to fashion is likely to escalate. Hyper-adaptive mass personalisation that matches the tastes of each individual may become the norm."

-Saher Sidhom

retail industry Insights

A hardcover book titled "The Hackmasters Playbook" with black and orange text on a gray background.

Building on our deep expertise and a decade’s worth of Future Consulting, we utilise a variety of methods from our HACKMASTERS PLAYBOOK.

EY MASTERS AND FUTURISTS IN TEAR DOWNS AND BUILD UPS OF SCENARIOS, ONE OF OUR CREATIVE SCENARIO VALIDATION TOOLS.

A group of people gathered indoors, some smiling and others listening, in a professional or conference setting.
Group of five people standing and talking in a modern conference room with large windows and city view, some holding drinks, and a woman in the background taking a photo.
HACKMASTERS card game box with several black cards, including Driver Cards, on a black surface.

To find out more about our methods visit our MASTERY page.

Group of people posing for photo in a modern, well-lit indoor space, some wearing black T-shirts with a logo, some with lanyards, and some with backpacks.
EY logo with a yellow triangular shape above the black letters 'EY' on a black background.

“New ideas require a collision of different people from different backgrounds coming together, challenging each other. a hack like this allows you to truly think differently, to challenge your own assumptions. ”

ANDREW COSGROVE - GLOBAL INSIGHTS LEAD, ERNST YOUNG

more hacks

master your future